Benefits of a Printed Product
Acceptable identification has traditionally been achieved by debossing, and embossing which utilizes a tablet press, or by printing / branding with a liquid ink using a printing machine. In addition, blister packaging, (where the unmarked product form could be dispensed individually from clearly marked packaging for immediate ingestion,) was once common and acceptable.

Debossed product, prior to the advanced coating techniques incorporated today, were difficult for many to swallow, often tasted unpleasant, and were susceptible to moisture, contamination and odor absorption, yet were clearly identifiable when lighting could shadow the image making it more visible. This of course presented a problem in low light conditions.

The advent of modern coating techniques, made these types of products easier to swallow and less distasteful. On the other hand, these coatings have a tendency to fill in debossed or embossed areas, often rendering them at times unidentifiable, especially by the elderly, and those with less than perfect eyesight.

Blister packaging is an option, but produces a human error factor. The product is clearly identifiable within the package, but essentially becomes unidentifiable, when unmarked, when separated from its package, especially if it is not ingested within a short period of time. The F. D. A. now mandates the identification of the product within the blisters.

This brings us to the printing / branding method of identification. Today's pharmaceutical grade, FDA approved inks should be designed specifically for the type of product they are intended for, and also for the particular design of the printing press which will carry out the products' identification.

Identification via printing machinery provides unique advantages to the pharmaceutical and Confectionary manufacturer. In today's competitive markets, advertising is generally everything. Marketing persons design their packaging to be attractive and enticing, and at the same time can present the product inside their package with the privilege of providing its' own expression.

Implementing unique and attractive identifications can set a company's product apart from its competition, virtually eliminate counterfeiting, and clearly state a products identity, thus avoiding the possibility of accidental drug reaction or even poisoning, because the product is properly identified.

Printing can be accomplished on one side or two sides of the product. It can incorporate letters or numbers, company or specialty logos, or combinations of all. Hard shell, two color gelatin capsules can be oriented and printed in two colors, either in line on the surface, or wrapped around the diameters allowing the printing of a large amount of information, such as, name, strength, dosage and other pertinent information. What can be imprinted on a product, is only limited by a designer's imagination and the available printing area, and nearly every color imaginable is available.

Multi-color Printing
Ackley Machine manufactures Printer models that are capable of multi-color printing and are also capable of overlaying registered multi-colored separations by maintaining the products' position during the separate printing stages.

The Capsule Models are capable of One or Multi-colors, Rectified or
Non-rectified, Linear or Spin printed.